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As a Sociologist I’m aware that coaching can be seen as too focused on the individual, and is sometimes seen as an instrument for organisational efficiency and effectiveness.  Some coaching certainly appears so.  It would be lazy and disingenuous however to reduce it to that.

Through my experience of working with clients from a range of backgrounds, I see that coaching offers a powerful format for looking in-depth and awry at oneself in relation to social context, provoking cognitive and emotional reflexivity in ways that can lead to changing the status quo, and so aligning coaching closely to an emancipatory ethics (see Simon Western’s Coaching and mentoring: a critical text).